/* ============================================================ * CRM "A different problem" — premium editorial section. * One massive headline. A real, animated guest-collision * vignette on the right (four channels, same person, on * the same day) that makes the abstract argument concrete. * Three-column footer becomes a thin numbered argument bar. * ============================================================ */ const { useState: useStateDP, useEffect: useEffectDP, useRef: useRefDP } = React; function CrmDifferentProblem() { // The same guest, four touchpoints, one day. Anchored to a real-feeling timeline. const events = [ { t: "23:11", ch: "wa", from: "Aoife · Dublin", text: "Hey, can we sort a late check-in for tomorrow? Flight lands 23:40.", color: "var(--c-whatsapp)" }, { t: "08:42", ch: "ig", from: "@aoife.flynn", text: "Is the rooftop bar open in October? Coming Thursday with my partner.", color: "var(--c-instagram)" }, { t: "10:05", ch: "tel", from: "+353 87 ····", text: "Called reception · 1:24 · asked about parking and breakfast hours.", color: "var(--c-voice)" }, { t: "14:33", ch: "em", from: "aoife.flynn@···", text: "Email · breakfast included? My partner is vegetarian.", color: "var(--c-email)" }, ]; const [active, setActive] = useStateDP(0); useEffectDP(() => { const id = setInterval(() => setActive(a => (a + 1) % events.length), 2400); return () => clearInterval(id); }, []); // PMS / property labels touched by these messages const sources = [ { label: "Reverence Mare", pms: "Mews", hot: [0, 1, 3] }, { label: "Reverence Centro", pms: "Apaleo", hot: [2] }, { label: "Reverence Cala", pms: "Mews", hot: [] }, ]; return (
{/* TOP: huge editorial moment, headline + vignette */}
A different problem

Hotel groups don't have a contact problem,
they have a guest problem.

One person reaches you on four channels, in three languages, across two properties, on the same Tuesday. A B2B CRM sees four leads. A hotel CRM sees Aoife.

{/* The vignette: same guest, four touchpoints, one day */}
Tuesday · one guest Aoife Flynn · contact #18441
{events.map((e, i) => { const isActive = i === active; return (
{e.t}
{e.ch === "wa" && "WhatsApp"} {e.ch === "ig" && "Instagram DM"} {e.ch === "tel" && "Reception · voice"} {e.ch === "em" && "Email"} {e.from}
{e.text}
); })}
Resolved to Aoife Flynn EN · IE · returning · 3rd stay
{sources.map((s, i) => (
{s.label} {s.pms}
))}
{/* BOTTOM: thin numbered argument */}
{[ { n: "01", t: "B2B CRMs were built for pipelines", b: "Lead, opportunity, deal, account. Hotel groups don't operate that way. A guest is a person who slept in a room on a date, sometimes with their partner, sometimes with a dog, sometimes for the third time this year. They're identifiable by a booking, not a job title.", }, { n: "02", t: "One guest, every channel", b: "They reach you on WhatsApp at 11 pm. They DM Instagram about the rooftop bar. They call reception about a late check-in. They email about breakfast. Across nine properties, three PMS instances, and six channels, they are still one person.", }, { n: "03", t: "A record anchored to reality", b: "GuestMaker's CRM is built around what guests actually do, anchored to bookings, enriched by every conversation, surfaced to every agent. Not a contact database. The long-term memory of your hotel group.", }, ].map((c, i) => (
{c.n}
{c.t}

{c.b}

 ))}
); } window.CrmDifferentProblem = CrmDifferentProblem;