);
}
/* === HOTEL DIFFERENTIATORS, 3 vertical features ===================== */
function CrmDifferentiators() {
const items = [
{
tag: "Booking-anchored",
title: <>Every contact is anchored to a real reservation, not an email address.,
body: "Generic CRMs treat contacts as standalone records and bolt orders on later. We invert it: bookings are first-class, contacts hang off them. That single decision makes everything downstream, journeys, segments, attribution, work the way hotels actually operate.",
stat: "2.1×",
statL: "more accurate guest match rate vs generic CRMs",
},
{
tag: "Multi-PMS by default",
title: <>One guest record across every property, even when your PMS systems disagree.,
body: "Most groups run mixed PMS estates, Mews here, Apaleo there, Cloudbeds at the smaller properties. Our CDP layer deduplicates and resolves contacts across all of them, in real time, with transparent merge logs. You see one guest, not four.",
stat: "84%",
statL: "duplicate reduction across multi-PMS portfolios",
},
{
tag: "Every channel writes back",
title: <>WhatsApp, Instagram, voice, email, web, every channel updates the profile.,
body: "When a guest mentions a dietary need on WhatsApp, asks for a high floor on the phone, or DMs a question on Instagram, our agents extract the signal and write it back to memory. The CRM is the long-term store, every channel is just an interface onto it.",
stat: "47",
statL: "median memories captured per loyal guest",
},
];
return (