Improved
Faster, More Dependable Campaign Sending
Large email campaigns now move through delivery more smoothly, with steadier pacing and more reliable tracking of results from start to finish.
A considered look at the latest across GuestMaker — crafted to help you create more memorable guest experiences.
A new calendar shows every campaign by day against your available sending capacity, with drafts appearing as soon as an audience is chosen.
Hotels on Mews can receive guest escalations directly in their Mews messaging center, with a simple settings panel to manage it.
Large email campaigns now move through delivery more smoothly, with steadier pacing and more reliable tracking of results from start to finish.
Email campaigns can now target several segments at once and exclude others, so each guest receives a message only once.
Conversation lists now show waiting-message badges, accurate counts, and more dependable chat presence, so your team knows what needs attention.
Finding the right fields and values is quicker, and each booking condition now explains what it counts.
Your team can mark survey responses as handled with a note, search comments, and filter by period.
Hotels can now tailor check-in rules, guest forms, documents to sign, and where those documents are sent.
Plus smaller refinements across Lite emails, the loyalty sign-in, journeys, the AI assistant, and the Knowledge Base.
The dashboard, Help center, and many screens now speak English or Spanish, chosen per person, so every team member works in their own language.
Marketing teams can now edit, preview, and publish their online check-in branding and copy for the group and each hotel.
Email now has a guided rules workspace, adjustable reply styling with live preview, and simpler connections for Gmail, Microsoft 365 and shared mailboxes.
Guests can browse every room in one swipeable carousel, receive a clear booking link, and reach your team whenever they ask for a person.
Teams can open responses beneath their row, then select, export, or print them for sharing and reporting.
Customer success teams can ask Claude about journeys, calls, website chats, segments, campaigns, and costs, with fuller and more accurate answers.
Customers can follow each module's setup progress, next steps, and go-live status in one clear place within Settings.
The agency list now behaves like Contacts, with a column picker and production figures, and account pages show reservations and revenue.
Journey screens now show the live version, skipped sends with reasons, and consistent figures for whichever version you are viewing.
Plus smaller refinements across the email inbox, Lite emails, loyalty, email design, and the AI test page.
Email and chat replies now follow the language each guest writes in, with sensible fallbacks and more accurate language detection.
Guests can join and sign in to your loyalty programme without leaving your own website, with flexible member numbering and clearer navigation.
Guests can verify their booking in a couple of simple steps, so web chat answers booking questions with confidence and care.
Translated email templates now keep the right links and blocks for each language, with a language check before activation.
Roles and hotel-level access are clearer and more consistent, so each team member sees just the hotels and tools meant for them.
Email campaigns, journeys and scheduled sends are more dependable from scheduling through to delivery, with clearer status along the way.
Guest records and reservations stay cleaner and more accurate, with fewer duplicates and better matching across booking sources.
Plus smaller refinements across WhatsApp, voice, AI model settings, the inbox, and the GuestMaker website.
A unified workspace brings contacts, bookings, web visitors, analytics, and automation controls together under one roof.
Hotel teams now have a purpose-built pipeline to track, assign, and resolve guest escalations with honest stats and reliable alerts.
Loyalty programs without points or rewards now adapt automatically, and the member portal is significantly more polished on every device.
Connect your booking engine or website to GuestMaker and fire journeys the moment a guest takes action, via webhook, browser SDK, or API.
Hotel teams can now edit their guest-facing WiFi portal — branding, languages, consents, and room verification — without leaving GuestMaker.
Every journey now tracks its full version history, shows who made each change, and lets you control which team members can publish.
A new deliverability dashboard shows whether your email is authenticated, passing, and reaching inboxes, with a fleet view for admins.
The corporate site, developer portal, changelog, and all published blog articles are now available in Spain Spanish.
Plus smaller refinements across the inbox, routing and safety alerts, the loyalty portal, surveys, and email warmup.
A dedicated agent now guides platform admins through a full hotel-group onboarding, from discovery and settings through KB curation, media, brand, booking engine, and final certification.
Campaigns can now test both subject lines and template bodies in sequence, with full wizard controls, winner selection, and results visible in the Top Campaigns table.
A new Settings area shows the content safeguards engine's rules, recent activity, and enforcement mode, covering sends from both the agent and hotel staff.
Callers are no longer left in silence when speech is lost, recordings appear immediately after a call ends, and transfers handle edge cases more gracefully.
The marketing agent can now search the web for cited facts, send and schedule campaigns through the approval flow, and draft to each hotel's learned house style.
The identity engine now resolves guests more accurately, fills empty contact fields from the golden record, and the CDP surfaces the full evidence behind every merge decision.
A new Communication Delivered trigger lets journeys react when a message is confirmed received, and journey WhatsApp sends are now properly attributed to their node.
Owners can now set each teammate's weekly availability schedule, and web-chat guests must verify their email before their booking details are shown.
Plus smaller refinements across the Knowledge Base, email domain setup, segments, reservations, and the GM Builder editor.
A native iOS app brings the agent approval inbox and chat to your pocket, with push notifications via APNs.
The marketing agent is now a real streaming chat console with conversation history, thread search, rename, delete, and rich result cards.
Create named workspaces with standing instructions the agent reads on every turn, keeping its tone and constraints consistent.
Connect your own Freshdesk help desk directly from Settings, map request types to teams, and receive a trackable return path for every guest enquiry.
Watch every guest identity decision resolve across your estate the moment it happens, on a live animated stage.
Explore satisfaction scores, hotel heatmaps, and the full guest comments feed in one dedicated analytics workspace.
A live 30-day DMARC pass rate now appears alongside DNS health scores so you can see how your emails actually perform at real inboxes.
Create, edit, pause, and delete scheduled agent tasks — including one-off runs — directly from the console without engineering help.
The duplicate reviewer now weighs name, date of birth, and per-evidence calibration, and can merge contacts fleet-wide with a lower, safer confidence threshold.
Smart Sending now correctly honours unsubscribes, spam reports, and the transactional-ignore setting before deciding whether to send.
Plus smaller refinements across the WhatsApp inbox, voice calls, the guest database CDP, and the web-chat live handoff.
One workspace now brings together data quality, sources, matching, and review so your team can act on identity findings without switching screens.
Schedule a campaign once and let GuestMaker deliver it at the same clock time in every recipient's own timezone.
A single journey can now start from several different triggers, each with its own conditions and deduplication settings.
Multi-room bookings now collapse into a single booking row that expands to reveal every room, guest, and amount at a glance.
Each scheduled report now shows its real delivery success rate so you can spot a failing report before it misses another send.
The Guest Memories page has a new hero and layout that makes it immediately clear how GuestMaker learns and applies guest preferences.
Plus smaller refinements across the email deliverability gate, WhatsApp DND enforcement, the call-center PBX connection view, onboarding module reporting, contact identity resolution, and the marketing site.
The identity module is now the CDP, with a redesigned Overview, Health dashboard, Filters page, and Merges console that make your guest data layer legible at a glance.
Voice agents can now send a WhatsApp message or email to a guest mid-call, with full settings controls per phone number and web widget.
GuestMaker now harvests, normalises, and intelligently selects the right logo variant for every surface, so no tenant logo appears broken, clipped, or invisible.
Ad audience syncs now resume reliably for large segments, show real upload progress, and surface the answers to the questions hoteliers actually ask about match counts and platform status.
Surveys now display as a clean segmented rail, support a staff demo mode that leaves no guest data behind, and show score, average, and completion columns on every response.
When a guest asks about availability across your portfolio, the agent now checks every property, filters on real availability, and correctly handles sold-out versus seasonally closed hotels.
A nightly agent now works through the duplicate candidate queue automatically, so thousands of unreviewed merge proposals no longer accumulate without action.
Strengthened access controls and defense-in-depth across several platform services, including encrypted storage of sensitive integration credentials.
Plus smaller refinements across the Knowledge Base, guest identity and deduplication, email campaign deliverability, segments, journeys, and the marketing site.
Restaurants, spas, and other on-property spaces can now have their own voice line, knowledge base, analytics, and call-center configuration.
A full analytics suite gives hoteliers deep, drillable insight into their contact database across reachability, health, lifecycle, demographics, and per-property views.
A dedicated Voice Agent report is now available from the scheduler, shareable as a live link where the reader chooses their own date range and scope.
Call Center analytics are rebuilt on real data, every figure drills through to the calls behind it, and configuration can now be scoped per hotel or venue.
Hotels can now provision Spanish phone numbers through a guided self-service flow that handles regulatory documents, address verification, and real-time carrier updates.
The email editor gains a unified toolbar, per-hotel images and text blocks, the full Google Fonts catalog, and custom brand font uploads.
The identity layer now proposes, measures, and reports on duplicate contacts more accurately, including guests who return without creating a new record.
Access controls across several platform surfaces have been strengthened, with tighter permission scoping and additional defense-in-depth measures.
Plus smaller refinements across the marketing site, Surveys, Segments, the Knowledge Base, conversation routing, and the Journeys editor.
GuestMaker now automatically merges duplicate guest profiles, prevents false fusions, and keeps every identity sharp without manual intervention.
Hotel marketers can now apply effects to images and save them directly to their Media Library without leaving the email editor.
The voice agent now survives dependency changes at deploy time, alerts staff before a dead line reaches a guest, and handles throttled or failed LLM calls gracefully.
Hotels can now play ambient music during transfers and in-call moments, with per-property toggles and a safe, tested rollout path.
Marketers can now preview landing-page templates full size, set any custom brand colour for a tier, and control exactly which enrollment fields guests see.
The AI agent now clearly states when retrieved prices don't match what a guest asked, and maintains a curated, self-refreshing contact directory it can consult on every turn.
Hotel groups can now connect Google Ads and Meta, sync guest segments as custom audiences, and see clear guidance when a setup step needs attention.
Reservation and contact records now show a clear audit trail of every field change and which source system made it.
Plus smaller refinements across the AI agent, WhatsApp templates, the reporting home screen, journeys, and the call-centre transcript view.
Guests are now told they are speaking with an AI assistant on web chat, WhatsApp, Instagram, Messenger, Booking.com and email — in their own language, at the start of a conversation and again whenever one resumes after a long gap. The wording is maintained by us and is identical everywhere, so there is nothing for your team to write or switch on. This is the transparency duty in Article 50 of the EU AI Act, which has applied since 2 August 2026.
Tens of thousands of reservations previously arriving without a channel type are now correctly classified, giving your analytics a cleaner, more complete picture.
The voice concierge now ranks dates by price across properties, answers per-night cost questions, and speaks the caller's language throughout every transfer.
Routine PMS syncs can no longer silently overwrite a guest's unsubscribe, and consent is never fabricated from silence.
A new PATCH endpoint lets downstream systems add metadata to a reservation without disturbing fields owned by other producers.
Admins can now schedule a maintenance window so guests and staff see a clear amber notice instead of unexplained slowness.
A new Recount button on the segment editor refreshes the matching-contact total whenever the underlying audience has changed.
Strengthened access controls and defense-in-depth measures have been applied across several platform surfaces.
Addresses confirmed as undeliverable are now permanently excluded from sends, and admins can adjust IP-warming limits when a campaign needs it.
Plus smaller refinements across the inbox, journeys, the marketing site, contact management, and the AI language detection engine.
Callers now hear a short line telling them they are speaking with an AI assistant, in their own language and in that language's own voice, immediately after the recording notice and before the greeting. It is deliberately brief — about two seconds — so the obligation is met without leaving callers waiting to speak.
A dedicated escalation theme now sits at the top of the routing list for web chat, WhatsApp, Instagram, Messenger, Booking.com and voice. Switch it on and any guest asking to be put through to a person raises a ticket to your team immediately. Spain's Ley 10/2025 will require larger hotel groups to offer a human on request from 28 December 2026, and the setting explains in plain language who is in scope and what leaving it off means.
Reception and reservations staff can now read and reply to guest messages in any language, directly inside the chat inbox.
Every conversion now shows a clear confidence grade and the evidence behind it, so you always know exactly how a booking was credited.
KB entries can now carry an expiry date so outdated promotions and seasonal offers are retired automatically, keeping your agent's answers accurate.
Every knowledge entry now shows who added it and when, making it easy to track down the right person when information needs updating.
Archived entries no longer crowd out live results, and the crawler no longer mixes up facts between sibling room pages.
Guest profiles now reliably reflect the current reservation, so front-desk staff always see accurate in-house status at a glance.
Check-in journeys now enrol the right guests, fake contact details are blocked across all entry points, and voice calls no longer ask callers to repeat their own phone number.
Campaign and journey emails are now rendered by our own new engine, so every send looks exactly as designed.
Hotel sales teams can now build rich, on-brand group proposals with drag-and-drop blocks, themes, version history, and an expanded block catalogue.
Every booking linked to a GuestMaker deeplink is now attributed to the conversation that issued it, across web chat, WhatsApp, voice, and Meta.
Teams can now restrict which tools the voice agent offers, audit every caller-audible setting change, and opt out of automatic contact creation for unknown callers.
Shared household identifiers, displaced email addresses, and ingest edge cases are now handled correctly so guest profiles stay clean and traceable.
Conversion counts, revenue totals, attribution methods, and date ranges in campaign analytics now all reflect reality.
Language switches now happen at the right moment, tenant consent notices are respected, and every call recording is stored reliably.
We shipped a set of security improvements that further protect guest and hotel data across the platform.
Contact rows now load instantly on click, and booking-status filters and columns use consistent, self-explanatory labels.
Plus smaller refinements across the email builder, escalation routing, journey activation, the Knowledge Base, and scheduled reports.
Hotel front-desk teams can now handle Zoon calls directly inside GuestMaker, with screen-pops, transcripts, voicemail badges, and a full call timeline on every contact.
Connect your own Google Ads and Meta accounts to automatically sync guest segments as ad audiences, keeping targeting fresh without manual exports.
When a caller raises a legal threat or chargeback, the voice agent now immediately transfers them to a human and files an urgent ticket — every time.
Each integration connection now carries its own API key with a request-level audit trail, giving you finer control over access and painless credential rotation.
Organize journeys and broadcasts into folders — keep seasonal campaigns, hotels, and teams tidy as your library grows.
The voice agent now verifies hotel names, counts, and availability against live data before speaking, responds noticeably faster, follows IVR key presses, and switches language cleanly mid-call.
The Email Analytics dashboard now shows correct 60-day and 12-month windows, real revenue and conversion figures, and a proper bounce breakdown — and the Weekly Campaign Report gains a full KPI set with CSV export.
Configurable guest age ranges now flow correctly through every booking surface, ensuring infants are priced as free, availability results are reliable, and deeplinks quote the right party.
The widget now greets visitors fully in their language and keeps it consistent across the conversation, can hide outside office hours, renders your agent's avatar, and offers per-device bubble placement with a configurable mobile breakpoint.
Segment counts and contact previews are now several times faster for large databases, and the "never stayed at hotel X" condition matches correctly.
Indexed website URLs can now refresh themselves on a daily, weekly, or monthly schedule, keeping the Knowledge Base in sync with your site.
A dedicated security sprint strengthened the platform end to end — stricter access controls, hardened integrations and dependencies, sandboxed previews, and continuous secret scanning across our repositories.
Plus smaller refinements across escalation routing, the Knowledge Base, email warmup, inbox hotel scoping, journeys, and agent grounding.
Guest profiles now show the complete stay history across every property in your group, and segments can target guests by which hotels they have visited.
A click-map overlay shows exactly where subscribers click on each campaign design, and Send Time Optimization now shows when the next batch goes out and how many recipients it includes.
When the Knowledge Base learns the answer to a previously unanswerable guest question, the recorded gap now closes itself — with manual resolve for everything else.
WhatsApp and site-agent playgrounds now run the real production reply pipeline as a safe dry-run — same governance, same escalation logic, zero side effects.
Hotels using Zoon Suite telephony can now feed completed calls into GuestMaker, enriching guest profiles and AI memory with call outcomes — our second CTI integration after Ringover.
Hotel booking engines that cannot act as standard OIDC clients can now authenticate guests through a signed JWT redirect flow.
Reservation webhooks now include the guest's room number, making post-stay review and operations integrations more complete.
Hoteliers can now expand a plain-language guide directly on the deliverability card to resolve SPF and MAIL FROM warnings without contacting support.
You can now segment guests by the number of distinct properties they have actually stayed at, excluding cancelled or no-show reservations.
Journeys triggered by another journey completing now automatically inherit the original reservation, so delay-until and personalisation nodes work as expected.
The AI now reliably avoids inventing item inclusions, card-validation statuses, or contact details that contradict the Knowledge Base — and asks instead of guessing when it isn't sure which hotel a guest means.
The warmup badge now accurately distinguishes scheduled from actively-sending campaigns, audience counts load much faster for large properties, and dispatch was rebuilt on a durable workflow engine that scales to multi-million-recipient sends.
Large onboarding imports now load guest records more reliably, with duplicate handling that holds up at scale.
Plus smaller refinements across WhatsApp reliability, templates, journeys, the inbox, landing pages, newsletter localization, and the voice agent.
The contact detail page now shows a clear sent-to-open funnel, including imported history from providers like Cendyn.
The newsletter signup widget now inherits your brand theme, adapts to the visitor's browser language, ships with built-in bot protection, and has a live preview beside a redesigned install page.
Owners and admins now see exactly where each teammate stands — invited, pending, or active — and can resend invites themselves, with new-tenant access emails sent automatically.
Online check-in status and completion date are now available in segments and journey conditions, so pre-arrival messaging can react to who has actually completed check-in.
Birthday campaigns can now send on a fixed day each month so every guest receives the same coupon expiration date.
You can now filter contacts and build segments by email deliverability status, from validated to hard bounced.
WhatsApp templates can now include personalised URL buttons, with a ready-made Autocheckin deeplink merge tag for instant use.
The KB now automatically closes ripple contradictions after a correction, corroborates facts against uploaded Source of Truth documents, resolves website-vs-hotel conflicts in the hotel's favor, and shows clear progress while scanning.
Agents now relay real booking and payment details instead of deflecting or fabricating answers, in any language.
Campaign delivery is more reliable end to end, and long newsletters no longer get clipped in Gmail.
Reservation refundability is now determined reliably, correctly handling edge cases across multiple languages and booking sources.
Plus smaller refinements across WhatsApp delivery visibility, email campaigns, journey testing, reservation guest matching, multi-tenant sign-in, and platform reliability.
GuestMaker can now act as the identity provider for your booking engine: loyalty members sign in once with their loyalty account and are recognized across your website and booking flow, with a complete integration guide for your engine's team.
A new Duplicates workspace lets your team review, merge, and track duplicate contacts with full history and safeguards against bad merges.
A built-in Help Center now answers your team's how-do-I questions with searchable, step-by-step articles covering every module — no support ticket needed.
Every published landing page now has a full analytics dashboard — leads over time, a conversion funnel, cadence stats, and CSV export of every captured lead.
The email editor gains an intuitive image fit-and-crop tool with live preview, plus dependable Undo, Redo, and version history — so a design misstep is never permanent.
Product updates now have a permanent public home, updated weekly with everything new in GuestMaker — including this very changelog.
GuestMaker now guides you through every DNS step needed to protect your sending reputation and keep campaigns out of spam folders.
Placeholder emails and non-identifying phone numbers are now flagged and blocked from fusing separate guests into a single contact record.
The KB Readiness tab is now a polished client-facing report with per-playbook scores, an inbox-style split view, and gap cards that lead with actionable next steps.
The AI concierge now verifies every factual claim against your Knowledge Base before replying, eliminating fabricated services and out-of-scope hotel details.
Send at Time nodes now support day-of-week and day-of-month targeting, and every complex node includes inline help text explaining its behavior.
Templates can now format date variables exactly as needed, and bulk-translated drafts stay editable so your team can review them before submitting to Meta.
Broadcast drafts can now be reopened and edited, media-header previews display correctly, and open-rate counters no longer freeze under high webhook load.
Plus smaller refinements across hotel settings (address autocomplete with auto-filled phone and timezone), consent and unsubscribe handling, check-in webhooks, guest photo search, conversion tracking, and voice.
Create and send beautiful, hotel-branded proposals for group and corporate deals — and let clients review and accept them online.
Run a quick check that grades how well your AI agent answers from your Knowledge Base, and shows you exactly what to add.
Connect GuestMaker to your other tools with reliable, secure event notifications — including guest check-in and check-out.
Write one template that adapts to each guest, with different text by language, booking type, or any contact detail.
Build audiences and filter contacts by exactly how a guest booked — agency, market segment, and business segment.
Target guests by how they've engaged with your emails — opens, clicks, and overall activity.
Guided, step-by-step setup now covers Call Center, Surveys, and B2B CRM, so new teams get started faster.
A set of reliability fixes across journeys and the inbox, from human takeover to scheduled sends and booking confirmations.
Plus dozens of smaller refinements across WhatsApp, the email inbox, journeys, the Knowledge Base, and more.