A hotel host smiling warmly at the reception desk of a sunlit resort
The platform behind the stay

The Omnichannel AI CRM
for hotel groups.

Official Meta Tech ProviderCertified to connect directly to WhatsApp's official API, not a reseller layered on top.
AI Guest MemoryEvery stay and conversation is remembered, so guests never repeat themselves, even months later.
Self-Healing DataDuplicate and inconsistent guest records are found and reconciled automatically: no manual cleanup projects.

An AI concierge on every channel your guests already use: WhatsApp, phone, email, web and social. Behind them, one guest profile that your campaigns, journeys, loyalty and B2B pipeline all run on.

THE NOTE story showing
The platform

Everything a hotel group needs, in one platform.

Nine modules across six layers, all sharing the same intelligence and the same data, so guest context never gets lost between teams or tools.

02 / CHANNELS

Channels

Every guest conversation, on every channel, in one shared inbox.

  • WhatsApp, Web Chatbot, Meta Socials, Voice, and email in both directions.
  • One AI agent across all of them, with one history and one logic.
03 / CRM

CRM

One CRM for the guests who stay and the accounts that send them.

  • B2C: every guest profile anchored to real reservations, across every channel.
  • B2B: agencies, tour operators and corporate accounts, with the bookings they produced attributed to them.
The system

One guest engagement system.
Every module on the same guest record.

01 / CHANNELS

The Channels

Every guest conversation, on every channel, in one shared inbox.

  • Six channelsWhatsApp, Meta Socials, Web Chatbot, Voice, and email inbound and outbound.
  • One agent behind all of themThe same logic, the same memory, the same guest history.
  • Escalation that knows whoHQ, property or department, chosen from the conversation itself.
  • Live availabilityReal rates and one-tap booking links, from any channel.
POLFAQSOPMENUBrain
02 / BRAIN

The Brain

AI knowledge that learns your hotel and powers every guest interaction.

  • Trained on your hotelSOPs, services, policies and rates, per property and per group.
  • Any language, in secondsThe guest writes how they speak; the answer comes back the same way.
  • Knows where the guest isPre-stay, in-stay and post-stay are different conversations.
  • Gets better on its ownEvery conversation feeds the next one.
PROFILES · CDP · BOOKINGSJOURNEYS · CAMPAIGNS · LOYALTYDIRECT REVENUE
03 / ENGINE

The Engine

The data and automation layer that turns conversations into revenue.

  • Booking-first CRMProfiles anchored to real reservations, not to email addresses.
  • CDPDeduplicates across PMS silos automatically.
  • Omnichannel journeysTriggered by real booking data, across the whole stay.
  • Campaigns and loyaltyEmail, WhatsApp, and tier rules complex enough for a group.
The state of guest communication

Hotels don't lack tools. They lack a system.

Your guests message you everywhere: WhatsApp, Instagram, web chat, email, the phone. Your data lives somewhere else: PMS, booking engine, CRM, spreadsheets, the front desk. Your team sits in the middle, answering the same questions a hundred times a day, missing upsells, and reacting instead of driving revenue.

The result is predictable: slow responses, fragmented guest experience, lost direct bookings, and a CRM that nobody trusts.

Same guest · 3 systems
No shared context
No revenue attribution
WhatsApp tool
Templates · broadcasts
Hi, what time is check-in?
[ Template: check_in_v2 ]
…and breakfast hours?
No template found
Chatbot
Decision trees · web only
› Are you a guest?
YesNoOther
› Booking ref?
⊗ flow ended
Hotel CRM
Email-only · contacts
NameEmailStays
M. Aguilarm.a@…4
M. Aguilarmarta@…—
—??
Call center
Manual handoffs
4 in queue · avg 6m 42s
No CRM context loaded
Email platform
Marketing automation
Loyalty system
Standalone tier rules
GOLD8,420 pts
if nights ≥ 6 → +5%
if pms.guest = ?
Survey tool
Post-stay forms
Rate your stay
★★★★☆
Comments…
Sent 14d after checkout
Analytics
Disconnected dashboards
Sessions12.4k
Conversion—
Source: ??
Revenue—

Modern guest communication isn't a tooling problem.
It's a system problem.

The system, drawn

Every surface a guest touches, run by one core.

Whether a guest messages, calls, books, replies to a campaign or fills in a survey, it is the same brain answering. The same guest record, the same knowledge, the same memory. Switch on a new surface and it arrives already knowing everything the others know.

GuestMaker agentic AI
Guest data
  • PMS
  • WiFi portal
  • Booking engine
  • Channel manager
  • Data lake
  • CRM
Knowledge base
  • Web & app
  • PDFs & docs
  • Policies & rules
  • Services & facilities
  • FAQ
  • Brand voice
The channels

Meet guests where they already are. All of them.

Your guests don't want to download your app or learn your portal. They want to message you on WhatsApp, call from the airport, DM you on Instagram, or reply to your email, and they expect you to remember what was said last time. GuestMaker is one system speaking every channel natively, in one continuous thread.

Guest conversations
WhatsApp
The fastest channel. Where most guests now prefer to talk.
Rich mediaQuick replies1-tap bookingVoice notes
Native replyAI

Hola, sí, el spa abre los domingos de 10:00 a 22:00. ¿Reservo? 🌿

Active across
Pre-stayIn-stayPost-stay
Comments + DMs
Meta Socials
Instagram and Facebook, DMs and comments, as one channel.
DM auto-replyComment moderationStory mentionsBoth accounts
Native replyAI

Hi! Pets up to 8kg are welcome at Mare for €15/night ✨

Active across
Pre-stayIn-stayPost-stay
Direct bookings ↑
Web Chatbot
Concierge on every page of your booking flow.
Live availabilitySite-aware answersDirect booking link
Native replyAI

All-inclusive includes breakfast, dinner, drinks, and the kids club.

Active across
Pre-stayIn-stayPost-stay
Voice responses
Voice
Always-on phone agent. No menus, no hold music.
Natural turn-takingMulti-lingualLive transferTranscripts
Native replyAI

"...el spa está abierto los domingos de diez a veintidós..."

Active across
Pre-stayIn-stayPost-stay
Threads answered
Email Inbound
An AI-managed inbox that answers what arrives, and knows when not to.
Threaded repliesSmart triageDraft reviewCC escalation
Native replyAI

Subject: Re: Spa & pet policy. The spa at Mare opens at 10:00…

Active across
Pre-stayIn-stayPost-stay
Revenue attributed
Email Outbound
Campaigns and journeys, sent on real booking data.
Drag-and-drop editorSegmentsSend-time optimisationA/B
Native replyAI

Subject: Your suite is ready, Anna. A few things we remembered…

Active across
Pre-stayIn-stayPost-stay

One guest. One memory. Every channel.

Across every stage of the stay

The right channel, at the right moment, in the right way.

Pre-booking guests browse and ask. Booked guests modify, request, and arrive. In-stay guests need answers in seconds. Post-stay guests come back when invited the right way. GuestMaker knows which stage every guest is in, and routes the conversation through the channels that actually fit.

01

Pre-booking

A prospect, not yet a guest.

Objections answered, and the right hotel chosen.

Active channels
Web ChatbotMeta SocialsVoiceEmail InboundWhatsAppEmail Outbound
What they actually say
ENWhat does the all-inclusive plan include?
ES¿Puedo llevar a mi perro? ¿Tiene coste extra?
ENWhich Mallorca hotel has sea views and a kids' club?

Every channel returns live availability and a one-tap booking deeplink, so an answered objection converts in the same conversation.

02

Pre-stay

Booked, not yet arrived.

Modifications, special requests, arrival logistics.

Active channels
WhatsAppEmail InboundEmail OutboundVoiceWeb ChatbotMeta Socials
What they actually say
ENCan I add a crib for our second child?
ESLlegamos a la 1am, ¿es posible el late check-in?
ES¿Pueden organizar transfer del aeropuerto para 4?

The booking carries a phone number, so WhatsApp becomes primary here and proactive journeys start running on their own.

03

In-stay

On the property, right now.

Real-time service. Right-moment upsell.

Active channels
WhatsAppVoiceWeb ChatbotMeta SocialsEmail InboundEmail Outbound
What they actually say
ENCan we extend our stay by two nights?
ES¿A qué hora cierra el spa hoy?
ENCan someone bring extra towels to room 312?

The Brain knows the guest is on-property. Replies are immediate, and anything needing a human is routed to the department that owns it.

04

Post-stay

Checked out, not gone.

Feedback, loyalty, and the next booking.

Active channels
WhatsAppEmail OutboundWeb ChatbotMeta SocialsVoiceEmail Inbound
What they actually say
ENWe loved the spa. Any deals for October?
ES¿Pueden enviarme la factura del transfer?
ENSilver → Gold · reactivation window opens in 11 months

The return conversation is held by the same Brain that hosted the stay. Full memory, nothing re-asked, no re-onboarding.

Integrations

It plugs into the stack you already run.

Hotel groups are never on one system. GuestMaker reads your PMS, your booking engine and your guest apps, and turns all of it into one profile per guest, so the Brain answers with the booking in front of it, not a guess.

A sample. 73 integrations across 13 categories.

See every integration or ask us about the one you run.

Outcomes

Designed to drive measurable revenue.

GuestMaker doesn't just modernize your guest communication. It changes what your business can do.

Direct bookings

More direct bookings.

Convert OTA-acquired guests into repeat direct guests through every channel they use.

Owned data

More captured guest data.

Promote anonymous contacts into reachable CRM profiles automatically, growing your owned database every day.

Higher upsell

Higher upsell conversion.

Pre-stay and in-stay journeys offer the right service, at the right moment, in the channel the guest already uses.

Less load

Less operational load.

AI agents resolve the majority of repetitive guest questions, freeing your team for the conversations that matter.

Book a demo

See it running on your own hotels.

We'll show you GuestMaker running on a group like yours: your channels, your stack, your languages, answering real guest questions with the booking, the history and the preferences already in hand. Thirty minutes is enough to see it.

© 2026 GuestMaker · Hotelinking, S.L.·Palma de Mallorca - Spain